A first for the convenience industry, fresh food is on the menu at bp Merrifield in Melbourne’s north as the resource giant launches healthier, made-to-order food at its Wild Beans Café.
Located 40 minutes north of Melbourne, the Mickleham site is the first to be selected to offer the new Wild Beans menu, delivering on the promise of “real food, really good, really fast,” says Matt Elliott, Vice President of mobility and convenience. for Australia and New Zealand at bp.
“Of our 1,400 stores across Australia, we chose Mickleham to test our new menu for a number of reasons. It has a strong sense of community, its residential and commercial development is growing and it is close of major highways.
“Our new food offering is designed to appeal to locals, whether they’re shopkeepers wanting a hearty lunch, busy parents needing to refuel on the go, or Australians needing food before they go. traveling,” says Elliot
Freshly prepared food isn’t the only new item on the agenda at bp Merrifield, with new interiors featuring white tiling and exposed wood accents to reflect the cool café-style atmosphere.
The simple menu will include sourdough toast, loaded fries and roast chicken with a choice of salads, all freshly prepared on site.
“That’s our goal: to provide freshly prepared, quality, value-for-money, easy-to-eat food for people on the go and in a hurry,” says Elliot.
The pilot program will run for six months at Merrifield before bp rolls out the new menu across its nationwide network. Elliott says bp is constantly driving change in the highly competitive convenience industry.
“The right food offering is an important part of our growth strategy and it’s great to see Mickleham play a part in our future plans.
“The feedback we receive from Merrifield will help us create the next generation of bp stores, with retail innovation at the forefront,” he says.
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